Erica Dietz is an incredible individual. She’s quirky, free spirited, and so compassionate. She unapologetically stands for love in every form and has this super power of creating calmness in the chaos.

Our goal was to create a a brand that had nostalgia for the traditional while being unafraid of showing fun and originality. We played with the whimsical by combining both lower and uppercase lettering, a typeface that contrasted traditional serifs with unique letterforms, and using our entire color palette (which stems from the way Erica authentically likes to edit her photos)

"Just like the images that I deliver in my wedding galleries, my branding also breaks the rules and allows the authentic "imperfections" to steal the spotlight. Instead of limiting to just 1-2 colors, I have 4 and I use them all. And I love the intentional detail of choosing colors that are opposite of each other...blues and oranges...because oftentimes you have both ends of the spectrum at a wedding day...both joy and sadness...and you must be able to balance both to tell the full story.

I went with muted colors as a hat-tip to my personality. I'm not a loud person, but I am still fearless. My font intentionally features a blend of both uppercase and lowercase, because my style also longly rejects the norm. And because it's quirky as hell, just like me."